Vitesse Running

Mobile App Marketing Specialist

Full time
  • Responsible and team-oriented person
  • Excellent written and verbal communication skills
  • A person who can work with technical and non-technical audiences to create compelling content such as product launch announcements, case studies, recruitment marketing materials, and outbound marketing collateral that resonates with audiences
  • Ability to operate effectively in a team-oriented and collaborative environment
  • A mindset to continuously challenge yourself
  • Solid written and verbal English communication skills.
  • Live in (or relocate to) Sofia.
Nice to have
  • Experience using online advertising platforms like Facebook Ads and Google AdWords
  • Experience running paid media campaigns (SEM – Adwords, retargeting, Facebook, Instagram, Linked-in, etc)
  • Experience with tracking, reporting, analysis and sharing results and making recommendations to improve overall performance (Google Analytics, ad platform reporting – Adwords, Facebook, etc)
  • Like to read about new trends in digital marketing, mobile technology and mobile applications, and apply them in your everyday work
  • Understand mobile app marketing and promotion
  • Have an understanding of mobile apps’ UX
  • Identify and provide recommendations on ASO strategy to help drive organic traffic 
  • Act as the primary writer and editor for all content created. This may include white papers, blogs, case studies, website copy, landing pages, social media, sales and marketing collateral, and more.
  • Implement a digital marketing roadmap and communication strategy across all digital channels to better present our products and their learning aspects to various target groups
  • AB test different communication approaches and analyzes results of those approaches, all in order to get insightful conclusions to maximize effectiveness
  • Follow new digital marketing and mobile apps trends and suggest which of those trends we should implement
What we offer
  • Working in a friendly and supportive atmosphere
  • Young, motivated and helpful colleagues
  • Career advancement and salary increase opportunities based on your level of engagement
  • Salary based on your knowledge/experience level; Christmas bonuses
  • Freedom and support to develop your skills and knowledge in areas of your own preferences (you want to try something that would improve your skills and our projects – go for it!)
  • Flexible working hours
  • Coffee, tea, snacks…